Custom signs for your business are vital in today’s completive economy. The more unique and personal your sign is to your company, the more likely you are to draw foot traffic into your business. Many experts in the retail and hospitality industries believe that you only have three seconds or less to attract a customer’s attention. For many that own brick-and-mortar businesses, custom signs with their personal logo are definitely the way to go.
Your custom sign should have your personal logo while showcasing your business. In essence, they are part of your marketing plan, and the style, colors, font, and type should be a large part of your branding and promotional strategy. If this advertising is done well, it can lead to a word-of-mouth campaign that is sure to attract more visitors to your business.
A custom sign that is illuminate at night can surely attract a lot of attention from customers passing by in their vehicles or walking by. Many times a lighted sign that stands out from the rest of the signage in the area can ignite enough curiosity that you will see an increase in foot traffic. Remember, foot traffic can easily be converted into sales once customers interest is aroused.
The colors and fonts you use on your custom signs are a reflection of your overall brand and should not be taken in stride. In essence, even if you do not already have one, you are creating a de-facto logo for your company. You need to think about what type of reputation you want your business to have, and the image that you wish to project to potential customers.
The best thing about good signage is that you only pay for it once, and it works for you 24 hours a day, seven days per week. This is why to be truly effective, you must place it where it can be seen by the largest number of people whether they are driving a car or walking by on foot.
Remember, signs give you the option to stand out from the crowd and give the competition a run for their money. Always use this first opportunity to communicate with potential customers to your full advantage.